Episode 17

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Published on:

22nd Oct 2025

17. Seven Podcast Metrics That Actually Drive Growth (It’s Not Just Downloads)

Are you tracking the right podcast metrics or just refreshing your downloads and hoping for the best?

In this episode, I break down the 7 most important metrics that actually matter when it comes to growing your podcast and turning listeners into clients. Spoiler: it's not just about downloads.

This episode pairs perfectly with the Podcast Metrics Checklist, so you can follow along, find your numbers, and finally understand what they tell you.

Check your metrics on:

Apple Podcasts Connect

Spotify

7 Podcast Metrics to Track and How to Track Them

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About the Podcast

Podcast-First Marketing | Online Business Growth Through Podcasting
All Marketing Starts with a Podcast
Welcome to Podcast-First Marketing! The go-to show for coaches, service providers, and online entrepreneurs who want their podcast to do more than just publish episodes... they want it to lead their marketing, bringing them leads and sales!

I’m Allison Nitsch! A podcast strategist and producer of over 1,000 episodes and dozens of successful launches. I believe your podcast should be the Chief Marketing Officer (CMO) of your business - driving visibility, simplifying content creation, and positioning you as the go-to expert in your space.

If you're over the social media grind and want your podcast to actually drive leads, sales, and sustainable growth, you're in the right place.

Each week, you’ll get episodes packed with:

-Podcast-first marketing strategies to not just grow your podcast, but your business
-SEO and content repurposing tools to make each episode work harder
-Simple systems to stay consistent without burning out
-Strategic episode planning that supports your offers and list growth
-Solutions to connect your podcast to your broader business goals

If you’ve ever asked yourself:
- "How can I grow my podcast?"
- "How can my podcast bring in more leads and sales?"
- “How can I make my podcast do more for my business?”
- “What should I be talking about to attract the right clients?”
- “Why am I posting episodes but not seeing real results?”
...then you're in the right place.

🎧 Hit follow and let’s turn your podcast into the strategic, sustainable marketing engine your business deserves ... bringing in leads and sales one episode at a time!

About your host

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Allison Nitsch

Hi, I’m Allison! A podcast strategist and marketing mentor for women coaches and service providers who are ready to make their podcast the CMO of their business.

After nearly two decades in education, I traded lesson plans for podcast plans and discovered how powerful it can be when your voice leads your marketing. What started as a side passion for audio editing quickly grew into a full-scale strategy business helping women turn their podcasts into intentional, client-attracting systems.

Now, I help entrepreneurs create binge-worthy podcasts that connect, nurture, and convert - all while simplifying their marketing and scaling their impact.

This show is where I share everything I teach my clients: how to plan smarter episodes, build podcast-first marketing funnels, and make your podcast the most powerful part of your business.

And when I’m not helping clients batch episodes or map out strategies, you can find me raising three teens (two of them twins!), watching true crime (or Love Is Blind), and inevitably searching for my AirPods ... again. 🎧