Episode 1

full
Published on:

23rd Jul 2025

1. The Strategy That Turns a Podcast Into Your #1 Client Magnet

Are you posting on Instagram, following all the so-called “visibility” rules, but still not getting clients?

Same here. Until I realized Instagram isn’t a strategy…it’s a tool. And it shouldn’t be where your content starts.

In this first full episode of Podcast First Marketing, I’m breaking down:

  • Why Instagram might be keeping you visible but not getting you hired
  • The burnout cycle of always creating short-form content
  • What changed in my business (and life) when I led with my podcast
  • Why long-form content builds trust faster—and converts better

This isn’t about ditching Instagram entirely. It’s about building a strategy that actually works for you.

If you’re a coach, service provider, or entrepreneur who’s tired of the constant posting hamster wheel, hit play. I’m giving you a better way to market with your voice leading the way.

APPLY HERE

  • Profitable Podcast VIP Day - a 1:1 experience where we audit your show, map your listener journey, and build a strategy designed to turn listeners into paying clients!

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PODCAST RESOURCES:

  • Podcast Hosting: Captivate (7-day free trial with my affiliate link)
  • Referral Link for Descript
  • Website & Blog through Showit
  • Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.

Mentioned in this episode:

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Show artwork for Podcast-First Marketing | Online Business Growth Through Podcasting

About the Podcast

Podcast-First Marketing | Online Business Growth Through Podcasting
All Marketing Starts with a Podcast
Welcome to Podcast-First Marketing! The go-to show for coaches, service providers, and online entrepreneurs who want their podcast to do more than just publish episodes... they want it to lead their marketing, bringing them leads and sales!

I’m Allison Nitsch! A podcast strategist and producer of over 1,000 episodes and dozens of successful launches. I believe your podcast should be the Chief Marketing Officer (CMO) of your business - driving visibility, simplifying content creation, and positioning you as the go-to expert in your space.

If you're over the social media grind and want your podcast to actually drive leads, sales, and sustainable growth, you're in the right place.

Each week, you’ll get episodes packed with:

-Podcast-first marketing strategies to not just grow your podcast, but your business
-SEO and content repurposing tools to make each episode work harder
-Simple systems to stay consistent without burning out
-Strategic episode planning that supports your offers and list growth
-Solutions to connect your podcast to your broader business goals

If you’ve ever asked yourself:
- "How can I grow my podcast?"
- "How can my podcast bring in more leads and sales?"
- “How can I make my podcast do more for my business?”
- “What should I be talking about to attract the right clients?”
- “Why am I posting episodes but not seeing real results?”
...then you're in the right place.

🎧 Hit follow and let’s turn your podcast into the strategic, sustainable marketing engine your business deserves ... bringing in leads and sales one episode at a time!

About your host

Profile picture for Allison Nitsch

Allison Nitsch

Hi, I’m Allison! A podcast strategist and marketing mentor for women coaches and service providers who are ready to make their podcast the CMO of their business.

After nearly two decades in education, I traded lesson plans for podcast plans and discovered how powerful it can be when your voice leads your marketing. What started as a side passion for audio editing quickly grew into a full-scale strategy business helping women turn their podcasts into intentional, client-attracting systems.

Now, I help entrepreneurs create binge-worthy podcasts that connect, nurture, and convert - all while simplifying their marketing and scaling their impact.

This show is where I share everything I teach my clients: how to plan smarter episodes, build podcast-first marketing funnels, and make your podcast the most powerful part of your business.

And when I’m not helping clients batch episodes or map out strategies, you can find me raising three teens (two of them twins!), watching true crime (or Love Is Blind), and inevitably searching for my AirPods ... again. 🎧